What is Localization? Why Is It So Important?

The process of tailoring a product or service to a certain area or culture is known as localization. It entails translating the product or service into the native tongue, but it also extends beyond that. Localization also entails changing the design, visuals, and overall tone and style of the product or service to make it more relevant and appealing to the local audience.

What is Localization? Why Is It So Important?